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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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Herzog & de Meuron inserts zigzagged staircase in Toteme Beijing flagship store

Dezeen

Located in the city's Taikoo Li Sanlitun shopping complex, the 150-square-metre Toteme Beijing store opened today. Founded in 2014, the Swedish brand is known for its minimalist designs. The storefront is anchored by a glowing neon shop sign, while a 15-metre-long stone bench runs the length of the facade.

Texture 121
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Why slowing down in stores can drive big sales: The science behind dwell time

Inside Retail

That’s the time it takes to realise you’ve walked into a chain you swore you’d never shop at again. A 2014 study by Patrick Bohl on airport shopping behaviour revealed a striking pattern: Longer dwell time in duty-free shopping zones directly increased spending. Add a coffee shop and they might even bring a friend.

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Are female CEOs Thai retail’s secret sauce?

Inside Retail

The synchronised bang-bangs took place along a 1400-metre stretch of the Chao Phraya River, with its epicentre at the Icon Siam shopping mall on the west bank. The female powerhouses of Thai retail The global retail real estate industry (or shopping centre industry if you will), has traditionally been dominated at the highest levels by men.

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Brooks Brothers to relaunch in Australia 

Inside Retail

In a joint venture with Oroton Group, the first Brooks Brothers store in Australia opened its doors in 2014 at Melbourne’s The Emporium and with a 2293sqft store. It is available in 500 standalone stores, shop-in-shops, and outlets in 45 countries worldwide.

Apparel 264
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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

EP Athleisure Collection 01 is available to shop via the Ena Pelly website. Founded in 2014 in the South Melbourne Markets, Ena Pelly currently operates a direct-to-consumer website and 90 stockists around Australia, and is sold at David Jones and The Iconic.

Fashion 264
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Breaking: Founder, CEO Julie Mathers to leave online retailer Flora & Fauna

Inside Retail

Flora & Fauna (F&F) founder and CEO Julie Mathers has resigned from the eco-friendly online retail business she started in 2014 and sold to beauty and wellness business BWX less than a year ago. Mathers started Flora & Fauna in 2014 to help people make better choices for the planet. A model for purpose-driven leadership.