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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade. Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind.

Marketing 244
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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq.

Curate 240
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

G’day USA to save the day After a tumultuous period of ownership changes between 2010 and 2014, Ksubi was offered a lifeline by LA-based investor Breakwater in 2014, which acquired the security and intellectual property of Ksubi and moved its operations to the US.

Fashion 273
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

There are very few players in the retail scene who can do what Linda Li has done. In a discussion with Inside Retail , the executive said she was thrilled to take on the challenge of wearing different hats throughout her history with the company and explained how it has ultimately made her a more proficient leader in the retail space.

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Melbourne restaurant Calia collapses, owing $2 million to hospitality platform Liven

Inside Retail

With prominent Lonsdale Street frontage in one of Australia’s premiere shopping districts, Calia also offers a retail space filled with take-home ingredients, premium liquor and homewares. Launched by entrepreneur Jason Chang in 2016, Calia boasts gourmet cuisine prepared by chefs with Michelin-starred pedigree.

Gifts 245
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Ardent UK expands portfolio with acquisition of The Royal Exchange in the City of London

Retail Focus

The Royal Exchange, located opposite the Bank of England between Threadneedle Street and Cornhill, is the City’s leading luxury retail destination. Providing 51,400 sq ft of retail space around a historic covered courtyard, brands at the scheme include Tiffany & Co, Hermès, Bremont and Fortnum & Mason. .

Pattern 147
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Behind Documents’ path to luxury fragrance leadership in China

Inside Retail

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. Before long, the agency evolved into a broader boutique design house, expanding into packaging and even branding.