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Kicking things off with a Kickstarter campaign Like many indie brands on the market today, a large source of funding was found via Kickstarter, a public funding platform for creative and entrepreneurial projects. Lisbona partially credits the company’s popularity on the video-focused socialmedia platform to its success in the market today.
Brands such as Boat, Wow Skin Science, Sugar Cosmetics, Lenskart , Licious, and Mamaearth have carved out a niche in the Indian retailmarket by connecting directly with consumers. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.
The acquisition includes Robinsons’ brands, domain names, products, socialmedia accounts, mobile applications, associated data and historical website. million in 2014, the retailer suffered from years of declining foot traffic and was placed into liquidation at the end of 2020. . “As Despite achieving sales of S$257.3
Overall, the worth of the global sportswear retailmarket has increased by 22 per cent, to US$666.2 The rise in health awareness, along with more accessible digitised-exercise amid the pandemic, has expanded the Asian sportswear market tenfold. billion ($960.8 billion), Euromonitor reports.
In cooperation with greater group, the pop up shop was officially launched in New York in June 2014. When catering to the socialmedia driven generation, it is imperative for brands to make their product, service or experience as a whole as attractive as possible. The value of socialmedia as a marketing tool is beyond measure.
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