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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. National and international expansion.

Planning 244
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Johnny Bigg debuts in five US Belk stores

Inside Retail

Johnny Bigg will debut in five Belk stores as part of the Australian fashion brand’s expansion plans in the US. Founded in Sydney in 2014, Johnny Bigg entered the US in 2020. The stores are located in Charlotte and Raleigh in North Carolina; Columbia in South Carolina; and Birmingham and Huntsville in Alabama.

Fashion 130
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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

With products available in 26 countries and regions worldwide, Momotaro Jeans is planning a broader expansion strategy to attract more international customers as tourism to Japan flourishes. The post Momotaro Jeans aims to capture international customers through rebrand strategy appeared first on Inside Retail Australia.

Strategy 147
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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

The brand has no plans to stop there. In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration. With this deal in place, Barreto explained, Farm Rio has a stronger capacity to dive into these product categories and plans to have them available in the market by spring 2025.

Fashion 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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How the founders of Sloomoo Institute are building an empire from slime

Inside Retail

Between her background in event-planning and hospitality, and Robinovitz’s background in the world of journalism, public relations, and influencer management as the co-founder and former CEO of digital influencer management company Digital Brand Architects, their professional backgrounds create a highly effective Venn diagram of skill sets.

Art 130
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Concept Eight buys Acai Brothers, ramps up Noodle Box US growth

Inside Retail

Concept Eight, the parent company of Noodle Box and Huxtaburger, is buying Acai Brothers and has bold plans for the brand. We still have some work to do in multi-site strategy; we expect some franchisees will want an Acai Brothers franchise,” Lee said. It’s an area we’ve been looking at for a couple of years.

Concept 130