How Parachute’s consistent marketing and quality designs won over millennials
Inside Retail
DECEMBER 5, 2024
Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.
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