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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Woolworths Group’s announcement earlier this month that it will no longer sell Australia Day-themed merchandise for the upcoming national holiday due to “a decline in demand” has been met with praise by supporters and calls for a boycott by critics.

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EuroShop 2023 Preview

Retail Focus

One of the key dimensions of EuroShop 2023 is Shop Fitting, Store Design & Visual Merchandising, which is the heart of EuroShop and its largest dimension. 2014 EuroConcept hosts new Lighting Designers zone. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . A new, brighter store design was introduced and it quit playing loud, thumping music in its shops.

Expansion 223
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Good, better, best: How Myer is winning during the ‘shift to thrift’

Inside Retail

Last month, the department store reported its highest interim profit since 2014. To pull it off, you need to give a lot of thought to merchandising and pricing. If you have the flexibility to review your strategy, bear in mind that turning slow-moving stock into cash quickly is a must in today’s uncertain times.

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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. What is about this industry that drives you?

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.