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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.

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SurfStitch managing director stepping down this week

Inside Retail

Hillberg joined SurfStitch as merchandise manager in 2014, before becoming general manager in 2015 and managing director in 2018. “The Alquemie Group remains in a very strong position with exciting plans for the future and a strong executive team that is focused on delivering growth.”.

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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Woolworths Group’s announcement earlier this month that it will no longer sell Australia Day-themed merchandise for the upcoming national holiday due to “a decline in demand” has been met with praise by supporters and calls for a boycott by critics.

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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration. Understanding an international audience After a less-than-successful showcase at a trade show in New York in 2015, the company realised it needed to diversify its merchandise for its global customers.

Fashion 130
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EuroShop 2023 Preview

Retail Focus

One of the key dimensions of EuroShop 2023 is Shop Fitting, Store Design & Visual Merchandising, which is the heart of EuroShop and its largest dimension. 2014 EuroConcept hosts new Lighting Designers zone. 1966-1972 EuroShop held every two years. 2005 EuroShop debuts Designer Village. Lighting will be showcased in Hall 9.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent. Long-time CEO Michael Jeffries was ousted from A&F at the end of 2014, and was eventually succeeded by Fran Horowitz in 2017. Repositioning to cater to older crowd.

Expansion 223