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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests.

Fashion 273
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? Anchored in joy, our brand is unique, yet universal.

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Amid Rising Prices, Demand for Fair Prices is Rising Too

Retail Focus

According to the United Nations’ Food and Agriculture Organization (FAO) food price index, global food prices rose consecutively for the 12th month in May 2021, reaching its highest level since May 2014. Price Strategies at the Product Group or Item Level, Especially for Private Label. higher than a month earlier.

Strategy 246
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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Dr Abas Mirzaei, a marketing lecturer at Macquarie University, told Inside Retail that “Woolworths is a household name, where consumers are exposed to the brand cues on a daily basis.” As one of the biggest retailers in Australia, Woolworths Group is in a position to lead industry-wide change by being an early adopter of social issues. “If

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EuroShop 2023 Preview

Retail Focus

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. Materials & Surfaces, Retail Marketing, Expo & Event Marketing, Food Service Equipment, Refrigeration & Energy Management are other dimensions that will be covered in the EuroShop 2023.