Remove 2014 Remove Marketing Remove Social Media
article thumbnail

Social media has rewritten the rules of advertising

Inside Retail

In Western markets – Australia instantly comes to mind – one or two old-school retailers still hold on to this format, seemingly unable to follow their customers to where they really are. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

article thumbnail

Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? This is especially true on TikTok.

article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

article thumbnail

Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Suddenly, brands like Revlon were seen as conservative, dated and out of touch.

article thumbnail

Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. Beyond this, Belles has set its sights on international markets.

Planning 244