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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. Beyond this, Belles has set its sights on international markets.

Planning 244
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? Anchored in joy, our brand is unique, yet universal.

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Larry Kestelman’s LK Group to ‘turbocharge’ Brand Collective

Inside Retail

When Anchorage Capital Partners bought Brand Collective from its previous owner Pacific Brands in 2014, “it was an unloved, unprofitable, orphan company within a large public company”, he told Inside Retail. There’s no doubt that Shoes & Sox is the market-leading retailer of children’s shoes,” he said.

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EuroShop 2023 Preview

Retail Focus

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. 1966-1972 EuroShop held every two years.

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Q&A: Richard Murray reflects on 17 years at JB Hi-Fi

Inside Retail

Richard Murray has been the CEO of Australian electronics giant JB Hi-Fi since 2014, but this week, he has left the electronics company to become CEO at retail business Premier Investments, parent company of Just Group, Smiggle and Peter Alexander. . So from my perspective, I look at the opportunity to try something new.

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Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap

Inside Retail

In 2014, it formed a strategic partnership with Tencent, giving JD exclusive access to the tech giant’s WeChat and Mobile QQ platforms, and became China’s first major e-commerce company to list on the NASDAQ stock exchange. JD.com also aims to contribute RMB 100 billion in taxes and create over 1 million jobs.

Expansion 130