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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Kivari, born in a market, opens two more stores

Inside Retail

The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship. Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads.

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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How Target Australia is changing up traditional Mother’s Day marketing

Inside Retail

In 2014, her son, Luke, was murdered by his father, a shocking tragedy that upended her life and drove her to start campaigning against family violence. The post How Target Australia is changing up traditional Mother’s Day marketing appeared first on Inside Retail.

Marketing 246
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Desigual set to make Australian return

Inside Retail

Desigual first entered Australia in 2014 with a flagship store in Melbourne through a licensing agreement with Edwards Imports. Desigual is known for its bright clothing and brave marketing techniques, such as offering free clothes to shoppers who arrive in their underwear. But the expansion never eventuated.

Expansion 276
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Michael Hill ordered by NSW Supreme Court to pay $2.6 million in damages

Inside Retail

The companies signed two separate agreements for Australia and New Zealand on May 5, 2014, under which Gispac would supply small and large paper bags to Michael Hill for the two markets. Costs and interest have also been awarded.

Location 290
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Autobarn parent Bapcor receives $1.8bn buyout bid

Inside Retail

Meanwhile, Reuters cited analysts saying that the bid could draw more attention to Bapcor from other major industry players from offshore markets. “The automotive aftermarket is becoming increasingly global. Bapcor would offer potential suitors a strong position in the Asia Pacific region,” Reuters added.