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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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David Jones acquired by Anchorage Capital for undisclosed sum

Inside Retail

The spokesperson confirmed that David Jones CEO Scott Fyfe and his management team will remain on board and that Anchorage will support the retailer’s ongoing turnaround strategy, known as Vision 2025+. Woolworths Holdings acquired David Jones in 2014 for $2.1

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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

With products available in 26 countries and regions worldwide, Momotaro Jeans is planning a broader expansion strategy to attract more international customers as tourism to Japan flourishes. per cent of the brand’s purchases at its five directly managed stores. They account for 48.5

Strategy 147
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. What is about this industry that drives you?

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Concept Eight buys Acai Brothers, ramps up Noodle Box US growth

Inside Retail

Lee is confident in the company’s capacity to manage Acai Brothers’ future. We still have some work to do in multi-site strategy; we expect some franchisees will want an Acai Brothers franchise,” Lee said. Two friends, Sam Carson and Ben Day, launched Acai Brothers in 2014 – Day has since left the business.

Concept 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Harvey Norman bets big on AI as smart home tech reshapes consumer demand

Inside Retail

Since the launch of Alexa in 2014 consumers have warmed up to the idea of interacting with smart appliances. GE Appliances partnered with Google Cloud’s generative AI platform and Vertex AI to build out its SmartHQ app an app that allows customers to manage their appliances from home or away.

Consumer 130