How Parachute’s consistent marketing and quality designs won over millennials
Inside Retail
DECEMBER 5, 2024
Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.
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