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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Michael Hill ordered by NSW Supreme Court to pay $2.6 million in damages

Inside Retail

The companies signed two separate agreements for Australia and New Zealand on May 5, 2014, under which Gispac would supply small and large paper bags to Michael Hill for the two markets. The company had to shut down six underperforming Michael Hill stores and cut a number of senior management roles to reduce operating costs.

Location 290
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Autobarn parent Bapcor receives $1.8bn buyout bid

Inside Retail

A once-great company, after a couple of years of poor management, shouldn’t be in this position,” Johnson said. Meanwhile, Reuters cited analysts saying that the bid could draw more attention to Bapcor from other major industry players from offshore markets. per share price offer was too low. “A

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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

Upon completion of the deal, Retail Zoo’s new investment partner will own a majority of the business and partner with the existing management team led by Nishad Alani, CEO of Retail Zoo. “We Bain Captial bought a major stake in Retail Zoo in 2014 for about $185 million from The Riverside Company.

Expansion 279
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How I went from marketing manager to CEO in less than five years

Inside Retail

At first, I [worked] in technology and marketing, and then, once I moved to Australia…you know, you have to leverage your network because that’s how I got my role at Esther & Co. I fell into a role that I didn’t know brands needed at the level they did in 2014. What’s your secret?

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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests.

Fashion 273