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After 10 years, Japan’s Aeon seems ready to conquer Vietnam’s regions

Inside Retail

Aeon made its southern Vietnam debut in Ho Chi Minh in 2014, choosing a site at Tân Phú Celadon, 5km from the city centre, a suburb almost exclusively occupied by local Vietnamese. It will also continue an upgrade program of the southern Vietnamese Citimart store network it acquired in 2014 and continue to expand the chain.

Expansion 147
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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers.

Art 130
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Brands such as Boat, Wow Skin Science, Sugar Cosmetics, Lenskart , Licious, and Mamaearth have carved out a niche in the Indian retail market by connecting directly with consumers. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.

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Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Inside Retail

Here, we chat with Missfresh about how the DMWs operate, how it’s digitalising fresh markets and its plans for the future. Can you explain a bit about how Missfresh has grown in popularity since launching in 2014? We set up DMWs, which are located near residential communities or office buildings.

Marketing 130
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Locals rebuff invaders: Inside Vietnam’s convenience stores war

Inside Retail

Figures from Euromonitor show that the number of convenience stores in Vietnam increased from just 565 in 2014 to 1289 by 2019 when revenues reached US$103 billion. The key players at the time were FamilyMart, Circle K, and B’s Mart, with market shares of 21.4 They grew quickly, relatively unchallenged by local operators. per cent, 20.7

Marketing 130
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Storytelling in retail design

CAAD

Nowadays, stories move the world , which is why they are a clear trend in retail marketing. Thus, the use of narratives or stories in retail marketing helps us to convince the customer to choose our product, to remain loyal to it and to feel part of something.

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.