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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade. Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind.

Marketing 244
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Exclusively Australian The vacant space transformed into the Ksubi Beach House, has hosted a number of pop-ups and events for one or two nights of late, including Estee Lauder and Venroy. Now, it has a longer-term tenant for the summer season.

Fashion 273
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How the founders of Sloomoo Institute are building an empire from slime

Inside Retail

Through our own personal traumas and tragedies that we have experienced and found our way through, we wanted to bring the beauty and joy of slime in the form of a hands-on experience, along with other sensory ways of playing, to the world,” Robinovitz told Inside Retail.

Art 130
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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

The two decided to fill in the white space themselves and started with a small booth at an independent fashion market. In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration.

Fashion 130
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BLUE Architecture Studio inserts rustic cabin into Hangzhou furniture store

Dezeen

The interior was divided into an event space and a furniture display area, which in turn was sectioned off into three different sets of rooms using textured-stone partition walls. Partitions help to give the space a maze-like quality. "We A wooden cabin was inserted into the store to act as an events space.

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Are members-only supermarkets the future of grocery?

Inside Retail

In late 2014, grocery retailer FairPrice opened Warehouse Club (WHC), the first membership-only retail warehouse in Singapore for groceries and household consumables. In 2019, an altogether different concept hit the market in the US, in the form of Move. The rise in members-only supermarkets .

Concept 208
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Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship in NYC

Dezeen

The 3,900 square-foot space has been laid out in a curving amphitheatre design, with the interior designed to be "simple yet severe" while creating a "completely immersive experience," Al-Jawad Pike studio co-founder Jessam Al-Jawad told Dezeen. The photography is by Ståle Eriksen.

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