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Social media has rewritten the rules of advertising

Inside Retail

Data from marketing insights agency Warc and research house GWI released last month shows a new victor this year in the race for the globe’s advertising dollars: social media. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

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Restaurateur to be sued by Beastie Boys over ‘Sabotage’ ads

Inside Retail

The group said in its complaint filed on Wednesday that Brinker unlawfully used “Sabotage” in Chili’s social-media ads, falsely implying that the Beastie Boys endorsed the casual-dining restaurants. million jury verdict against energy-drink maker Monster Beverage Corp in 2014 for using its music without permission.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

Print is back Since the rise of e-commerce, retailers have increased their focus on digital forms of communication, but there is a connection with consumers that email can’t replicate.

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SIR’s co-founders on bringing ‘everlasting summer to women all over the world’

Inside Retail

It was this “organic and candid” imagery that earned SIR its Instagram following that catapulted the brand to success with its first drop back in 2014. SIR’s authentic approach to social media has maintained an enviable following as customers await teases of new collections. “We

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How Canningvale plans to take Robinsons Singapore back to its roots

Inside Retail

The acquisition includes Robinsons’ brands, domain names, products, social media accounts, mobile applications, associated data and historical website. million in 2014, the retailer suffered from years of declining foot traffic and was placed into liquidation at the end of 2020. . Despite achieving sales of S$257.3

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

I’d say the biggest inflection point in my career was joining Uber in 2014 as its first head of communications in Asia. The challenges Uber faced as a new gig work platform, and the novel idea of an on-demand car ordering service meant there was a lot of interest but also intense levels of scrutiny from media, public, and governments.

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