How Parachute’s consistent marketing and quality designs won over millennials
Inside Retail
DECEMBER 5, 2024
Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. However, it wasnt until Kaye began working on a home design blog during her time in grad school and began in-depth research into this field that the idea for Parachute began to form.
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