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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. However, it wasnt until Kaye began working on a home design blog during her time in grad school and began in-depth research into this field that the idea for Parachute began to form.

Marketing 244
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

The community-first approach Ksubi is taking to re-immerse itself into the local market after a lengthy American residency is similar to the collaborations orchestrated by independent creative agency AndPeople, which are all about forming meaningful connections between brands and sub-cultures.

Fashion 273
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WhatsApp launches test of in-app business directory

Inside Retail

. “There’s definitely a route on ads, which is Facebook’s core business model, that over the long term I think in some form or another will be part of the business model for WhatsApp,” he said. Reporting by Elizabeth Culliford in London; Editing by Kenneth Li and Nick Zieminski, of Reuters.

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Why retail staff are facing mental health crisis, and what needs to change

Inside Retail

About 36 per cent of those surveyed said that their mental health had not improved since the end of the pandemic, with 45 per cent expressing the need for more support to manage mental health issues. Almost half of our respondents say they need more help to manage mental health issues in their workplace.

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Why Blundy and Lew’s C-suite shuffles are crucial for good business

Inside Retail

Lovisa’s announcement earlier this month that John Cheston will leave Smiggle to become its new CEO and managing director next June marks the latest departure of a senior leader from Premier Investments. US-based Herrero succeeded Shane Fallscheer, a co-founder and former managing director of Lovisa. million business to a $319.8

Expansion 246
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Lush: Why beauty needs to go beyond sustainability

Inside Retail

This next step could involve regeneration, suggested Loedolff, which can take place in various forms. Sierra Leone’s cocoa industry was negatively impacted in the ’90s during the civil war and the subsequent Ebola crisis in 2014 which caused deaths in the region and left some farms abandoned. Steps toward regeneration.

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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

per cent of the brand’s purchases at its five directly managed stores. In 2014, the companies merged to form Japan Blue Co, which manufactures and sells denim products, as well as design, manufacture, and sell denim and cotton textiles. “They account for 48.5 According to Suzuki, Momotaro Jeans’ sales have surged 146.3

Strategy 147