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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. However, it wasnt until Kaye began working on a home design blog during her time in grad school and began in-depth research into this field that the idea for Parachute began to form.

Marketing 244
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

The community-first approach Ksubi is taking to re-immerse itself into the local market after a lengthy American residency is similar to the collaborations orchestrated by independent creative agency AndPeople, which are all about forming meaningful connections between brands and sub-cultures.

Fashion 273
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WhatsApp launches test of in-app business directory

Inside Retail

. “There’s definitely a route on ads, which is Facebook’s core business model, that over the long term I think in some form or another will be part of the business model for WhatsApp,” he said.

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Lush: Why beauty needs to go beyond sustainability

Inside Retail

This next step could involve regeneration, suggested Loedolff, which can take place in various forms. Sierra Leone’s cocoa industry was negatively impacted in the ’90s during the civil war and the subsequent Ebola crisis in 2014 which caused deaths in the region and left some farms abandoned. Steps toward regeneration.

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How the founders of Sloomoo Institute are building an empire from slime

Inside Retail

Through our own personal traumas and tragedies that we have experienced and found our way through, we wanted to bring the beauty and joy of slime in the form of a hands-on experience, along with other sensory ways of playing, to the world,” Robinovitz told Inside Retail.

Art 130
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Restaurateur to be sued by Beastie Boys over ‘Sabotage’ ads

Inside Retail

The Beastie Boys formed in New York City in 1981 and dissolved in 2012 after founding member Adam “MCA” Yauch died of cancer. million jury verdict against energy-drink maker Monster Beverage Corp in 2014 for using its music without permission. They were inducted into the Rock and Roll Hall of Fame earlier that year.

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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration. Much like its foray into the US, Martinez said, Farm Rio would need to develop a fully formed strategy across merchandising, marketing and brand positioning to ensure its offering met the needs of that consumer base.

Fashion 130