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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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Amid Rising Prices, Demand for Fair Prices is Rising Too

Retail Focus

According to the United Nations’ Food and Agriculture Organization (FAO) food price index, global food prices rose consecutively for the 12th month in May 2021, reaching its highest level since May 2014. Price Strategies at the Product Group or Item Level, Especially for Private Label. higher than a month earlier.

Strategy 246
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EuroShop 2023 Preview

Retail Focus

2014 EuroConcept hosts new Lighting Designers zone. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. Additionally, the stand should actively engage visitors through interactive elements and experiences, making it a memorable and engaging experience.

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. The full shareholder offer will become available once the EOI closes on November 13.

Planning 244
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We’ve had guests host engagement parties in stores. LF: We develop distinct strategies for each platform and create stories most relevant for the audience and medium. IR : Does the brand identity and retail strategy differ in the Australian market, compared to the US? The power of TikTok for product discovery is incredible.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.