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Optus backpays over $7.8 million to underpaid employees

Inside Retail

Optus hired these employees as retail consultants and store managers around Australia between January 2014 and March 2020. The backpayment includes more than $5.4 million in wages and entitlements and more than $2.4 million in superannuation and interest.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Australia Post names new retail divisional chief

Inside Retail

She was CEO from 2010 to 2014. Her appointment to Australia Post follows Leonie Valentine’s commencement as executive GM customer experience and digital this month, and Tanny Mangos’s appointment as executive GM of community, sustainability and stakeholder engagement in December.

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Dusk CEO Peter King resigns, sparking transition plan

Inside Retail

Dusk’s chairman, John Joyce, said King has developed an “excellent” exclusive team and has made an “invaluable” contribution since 2014. We are thankful for his outstanding leadership and the professional manner in which he has engaged in a considered process to allow for his own succession in due course.”

Planning 246
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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EuroShop 2023 Preview

Retail Focus

EuroShop 2023 will also be focusing on key topics such as Connected Retail, Smart Store, Energy Management, Third Places, Customer Centricity, Experience and Lively City Centres. The focus will be on sustainable energy solutions and intelligent lighting management. 2014 EuroConcept hosts new Lighting Designers zone.

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. The full shareholder offer will become available once the EOI closes on November 13.

Planning 244