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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. The post How Parachutes consistent marketing and quality designs won over millennials appeared first on Inside Retail Australia. This is where Parachute comes into play.

Marketing 244
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Today, Ksubi has five retail stores in real estate hotspots, such as New York City’s SoH, West Hollywood in Los Angeles, Miami’s Design District, Walton Street in Chicago and, most recently, Carnaby Street in London.

Fashion 273
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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

These are just a few of the design elements flourishing in the colourfully fashionable world of Farm Rio. The company was co-founded by designer Ktia Barros and business administrator Marcello Bastos who were disappointed with the lack of brands representing Brazils deep cultural love for bright colours and bold patterns.

Fashion 130
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How the founders of Sloomoo Institute are building an empire from slime

Inside Retail

Through our own personal traumas and tragedies that we have experienced and found our way through, we wanted to bring the beauty and joy of slime in the form of a hands-on experience, along with other sensory ways of playing, to the world,” Robinovitz told Inside Retail.

Art 130
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Lush: Why beauty needs to go beyond sustainability

Inside Retail

This next step could involve regeneration, suggested Loedolff, which can take place in various forms. The beauty industry needs to become much more circular, non-toxic, diverse and use its design buying and communication power to move us towards a regenerative future.”. How Lush supports cocoa producers in Sierra Leone.

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NFTs: The new darling of the global fashion and design industries

Inside Retail

Indie fashion brands were among the early adopters of NFTs; sales for digital jackets and custom Nike Air Force 1 sneaker designs raked in thousands overnight. There is an equal opportunity for all forms of artwork to be sold, allowing them to bypass the gatekeepers of the traditional creative industry or major corporations.

Fashion 130
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Waste Age: the designers creating furniture from food and rubbish

Design Wanted

A new exhibition on show in London at The Design Museum highlights the designers creating inspiring pieces from discarded materials. Called “ Waste Age: What Can Design Do?”, This is a prime example of James Shaw’s “Plastic Baroque” technique, which he first unveiled in 2014. See our highlights below….

Design 98