article thumbnail

How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. The post How Parachutes consistent marketing and quality designs won over millennials appeared first on Inside Retail Australia. This is where Parachute comes into play.

Marketing 244
article thumbnail

Evening wear brand Alamour The Label to open Sydney flagship in Darlinghurst 

Inside Retail

The store, located at 255C Oxford Street, has a Mediterranean-inspired design in nude and gold tones and offers a range of collections, including the Le Rouge and Honey lines. There will also be cocktail dresses, evening attire, and vacation designs, with prices ranging from $100 to $840.

Fashion 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers.

Art 130
article thumbnail

Herzog & de Meuron inserts zigzagged staircase in Toteme Beijing flagship store

Dezeen

Swiss studio Herzog & de Meuron has designed the monochrome Beijing flagship store for Swedish clothing brand Toteme , which features a pleated white stone facade. Founded in 2014, the Swedish brand is known for its minimalist designs.

Texture 121
article thumbnail

Temple of the Sun co-founder talks design inspiration and sales growth

Inside Retail

Founded in Byron Bay in 2014, it has gained a cult following for its unique designs inspired by history, archaeology and ancient symbolism. Darren Gallant: Temple of the Sun first launched in late 2014. Temple speaks to all that we love: antiquities, archaeology, design, story and symbolism.

Design 246
article thumbnail

Luxury label Portia & Scarlett sold to American fashion company

Inside Retail

Founded in 2014, Portia & Scarlett is known for its sophisticated designs featuring contemporary fabrics, trending colour palettes, and expert construction. The label is present in 47 countries including Australia, the US and the UK, with a network of nearly 1000 stockists.

Fashion 287
article thumbnail

Victorian healthy cafe concept Green Cup speeds expansion

Inside Retail

Located in the heart of Hawksburn Village, Malvern Road, Prahran, the location has an interior design collaboration with luxury design firm Hecker Guthrie. Green Cup’s story began in 2014 when it opened its doors in South Yarra. The brand then expanded to Armadale the following year.

Expansion 278