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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Harvey Norman bets big on AI as smart home tech reshapes consumer demand

Inside Retail

While retailers have had their heads down trying to decipher which Generative AI technology will increase operational efficiency, it has become apparent that consumers, too, have an appetite for AI. Since the launch of Alexa in 2014 consumers have warmed up to the idea of interacting with smart appliances.

Consumer 130
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. What is about this industry that drives you?

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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

With products available in 26 countries and regions worldwide, Momotaro Jeans is planning a broader expansion strategy to attract more international customers as tourism to Japan flourishes. The post Momotaro Jeans aims to capture international customers through rebrand strategy appeared first on Inside Retail Australia.

Strategy 147
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How the founders of Sloomoo Institute are building an empire from slime

Inside Retail

Sloomoo Institute sells slime kits and subscription boxes online, but about 80 per cent of its revenue comes from ticket sales to its interactive playgrounds where consumers can customise and play with slime in real life. It gave her and Schiller a chance to take a step back and say, “now we can focus on business strategy”. “We

Art 130
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Overseas secret Ksubi sauce After a colourful few years operating in Australia, where its internal workings became quite public, Ksubi focused on growing the streetwear brand overseas and gained a cult following of celebrities, tastemakers and loyal consumers.

Fashion 273
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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration. But what is behind the US consumers love for this Brazilian brand? It all began with Adidas Farm Rio CEO Fabio Barreto told Inside Retail that the idea for international expansion began with a unique brand partnership.

Fashion 130