Remove 2014 Remove Consumer Remove Social Media
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Social media has rewritten the rules of advertising

Inside Retail

Data from marketing insights agency Warc and research house GWI released last month shows a new victor this year in the race for the globe’s advertising dollars: social media. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. Social media darling no more. The once direct-to-consumer brand had always maintained an air of exclusivity by being available only on its website and in a limited number of physical stores.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? The power of TikTok for product discovery is incredible.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

Blogs, forums and other digital communities emerged, where consumers would connect over their love of products, share beauty secrets and seek advice from other ‘real women’, taking the power away from brands who struggled to dictate the narrative around ‘what beauty should be’.

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Melbourne restaurant Calia collapses, owing $2 million to hospitality platform Liven

Inside Retail

. $2 million owed to restaurant-tech platform Liven While inflation and gloomy consumer spending patterns are familiar to struggling restaurants, Calia’s relationship with restaurant-tech platform Liven appears to be a complicating factor in the administration process.

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