Remove 2014 Remove Consumer Remove Merchandising
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Woolworths Group’s announcement earlier this month that it will no longer sell Australia Day-themed merchandise for the upcoming national holiday due to “a decline in demand” has been met with praise by supporters and calls for a boycott by critics.

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Good, better, best: How Myer is winning during the ‘shift to thrift’

Inside Retail

All that combines to shift the mindset of consumers to what we call ‘mindful consumption’. Last month, the department store reported its highest interim profit since 2014. To pull it off, you need to give a lot of thought to merchandising and pricing. But the effects on people’s wallets will be felt for months to come.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent. Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. Repositioning to cater to older crowd.

Expansion 223
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

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After 10 years, Japan’s Aeon seems ready to conquer Vietnam’s regions

Inside Retail

A decade after making its debut in Vietnam, Japanese retail giant Aeon is making a move into regional towns, armed with 10 years of data about local consumer behaviour and a renewed commitment to what is now its second-largest international market.

Expansion 147
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.