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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Overseas secret Ksubi sauce After a colourful few years operating in Australia, where its internal workings became quite public, Ksubi focused on growing the streetwear brand overseas and gained a cult following of celebrities, tastemakers and loyal consumers.

Fashion 273
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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

We were attracted by Retail Zoo as a strong platform in the food retail sector, with market-leading brands in Boost and Betty’s,” said Georgina Varley, MD at Adamantem. Bain Captial bought a major stake in Retail Zoo in 2014 for about $185 million from The Riverside Company.

Expansion 279
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Canadian plant-based restaurant chain Copper Branch heads Down Under

Inside Retail

“Not only are we confident that guests will enjoy an exciting new plant-based experience, but we have carefully tweaked the menu to ensure we account for the local tastes of the Australian and New Zealand markets,” he said.

Location 246
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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

Founded in 2014 in the South Melbourne Markets, Ena Pelly currently operates a direct-to-consumer website and 90 stockists around Australia, and is sold at David Jones and The Iconic. The collection is the result of three successful collaborations with Enright, the recently appointed EP Athleisure creative director.

Fashion 264
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Larry Kestelman’s LK Group to ‘turbocharge’ Brand Collective

Inside Retail

When Anchorage Capital Partners bought Brand Collective from its previous owner Pacific Brands in 2014, “it was an unloved, unprofitable, orphan company within a large public company”, he told Inside Retail. There’s no doubt that Shoes & Sox is the market-leading retailer of children’s shoes,” he said.