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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Larry Kestelman’s LK Group to ‘turbocharge’ Brand Collective

Inside Retail

When Anchorage Capital Partners bought Brand Collective from its previous owner Pacific Brands in 2014, “it was an unloved, unprofitable, orphan company within a large public company”, he told Inside Retail.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We’ve had guests host engagement parties in stores. This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. Our sales associates bring the magic of our brand to life and build personal relationships with our customers.

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KENJI selects the Bullring Estate for debut regional store

Retail Focus

Toby Tait, Director Asset Management at Hammerson, said: “ Birmingham has the largest number of under 25’s in any major city in Europe and this is a consumer group we are continually looking to engage with in new ways, from events and innovative experiences to cool new brands. Opening in the centre is a huge milestone for KENJI.”.

Location 147
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How Viktoria & Woods proves quality never goes out of style

Inside Retail

In 2014, a decade after the brand was founded, the first Viktoria & Woods boutique was opened as a pop-up on Melbourne’s sought-after High Street shopping strip in Armadale. Within the same year, a retail partnership with David Jones catapulted the brand’s consumer awareness much higher. “I She’s 17 now.

Boutique 263