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Harvey Norman bets big on AI as smart home tech reshapes consumer demand

Inside Retail

While retailers have had their heads down trying to decipher which Generative AI technology will increase operational efficiency, it has become apparent that consumers, too, have an appetite for AI. Since the launch of Alexa in 2014 consumers have warmed up to the idea of interacting with smart appliances.

Consumer 130
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Archie Rose’s new pop-up concept allows customers to customise their liquor

Inside Retail

Craft distillery Archie Rose has launched Tailored Spirits Live, a unique pop-up activation where consumers can customise their own gin or whisky. Established in 2014 by Will Edwards, Archie Rose Distilling Co is a Sydney-based craft distillery known for its range of spirits, including gin, vodka, whisky, and rum.

Concept 246
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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers. AJ: It’s been incredible.

Art 130
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Breaking: Founder, CEO Julie Mathers to leave online retailer Flora & Fauna

Inside Retail

Flora & Fauna (F&F) founder and CEO Julie Mathers has resigned from the eco-friendly online retail business she started in 2014 and sold to beauty and wellness business BWX less than a year ago. Mathers started Flora & Fauna in 2014 to help people make better choices for the planet. A model for purpose-driven leadership.

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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Overseas secret Ksubi sauce After a colourful few years operating in Australia, where its internal workings became quite public, Ksubi focused on growing the streetwear brand overseas and gained a cult following of celebrities, tastemakers and loyal consumers.

Fashion 273
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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

Founded in 2014 in the South Melbourne Markets, Ena Pelly currently operates a direct-to-consumer website and 90 stockists around Australia, and is sold at David Jones and The Iconic. The collection is the result of three successful collaborations with Enright, the recently appointed EP Athleisure creative director.

Fashion 264