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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Are members-only supermarkets the future of grocery?

Inside Retail

In China, shopping is part of leisure, and it is also a family-oriented concept. In late 2014, grocery retailer FairPrice opened Warehouse Club (WHC), the first membership-only retail warehouse in Singapore for groceries and household consumables. In 2019, an altogether different concept hit the market in the US, in the form of Move.

Concept 208
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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

The Japanese denim label has recently launched a new concept store on Shinmonzen-dori in Kyoto as part of its rebranding. In 2014, the companies merged to form Japan Blue Co, which manufactures and sells denim products, as well as design, manufacture, and sell denim and cotton textiles.

Strategy 147
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BLUE Architecture Studio inserts rustic cabin into Hangzhou furniture store

Dezeen

During this collaboration, we wanted to bring the concept and sense of home into the store, echoing a way of life that cherishes things in daily life," explained BLUE Architecture Studio. Through the use of solid wood, we attempt to form a dialogue with the brand's furniture collection," the studio added.

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Brand Story – Gufram

Design Wanted

Its sensuous form coyly alludes to 15-minute fame, vibrant glamour, and the mass-produced feminine form. Soap, 2014. Designed by Maurizio Cattelan and Pierpaolo Ferrari in 2014, SOAP is a large bar of soap allowing to wash the home like we wash our hands – ©Gufram. The secret to the sofa?

Art 98
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Aesop's London store takes its colour from the red sandstone of Glamis Castle

Dezeen

Precast stone blocks coloured with red sandstone from Glamis Castle in Scotland form the walls of this refuge-style Aesop store that architecture studio Al-Jawad Pike has created in a west London shopping centre. The curved form of the walls is also meant to reference the undulating brickwork of Uruguayan engineer Eladio Dieste.

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SIR’s co-founders on bringing ‘everlasting summer to women all over the world’

Inside Retail

The storytelling aspect of the shoots is important to us – the concept has a larger focus than just the clothes – it is an adventure and look into an aspirational world we want to immerse our audiences in,” said Coote. SIR’s authentic approach to social media has maintained an enviable following as customers await teases of new collections.