How Parachute’s consistent marketing and quality designs won over millennials
Inside Retail
DECEMBER 5, 2024
Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.
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