Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He added that Skechers is the third largest athletic footwear brand in the US, and has a global reach in over 180 countries with over 4500 stand-alone stores. “We

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Apparel Fashion Accessories Accessories 246

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

APRIL 3, 2023

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

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Artistic Accessories Accessories Management 244

Inside Retail

AUGUST 5, 2021

Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Grieder, who has been appointed by the supervisory board for a period of five years, aims to make Hugo Boss one of the top 100 global brands and plans to spend more than €100 million on marketing between now and 2025.

Management 130

Management Brand Management Strategy Architecture 130