Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. However, there are few examples of brands that have shown the ability to bounce back when things don’t go as planned.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

APRIL 3, 2023

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

Artistic 244

Artistic Accessories Accessories Management 244

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. It follows DVF’s partnership with H&M , which launched in 2021, and also featured the lips print.

Apparel 246

Apparel Fashion Accessories Accessories 246

Inside Retail

AUGUST 5, 2021

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014.

Management 130

Management Brand Management Strategy Architecture 130

Inside Retail

AUGUST 22, 2023

Larger companies can struggle to maintain a brand’s original messaging, and in some cases, by using their wide array of resources to make a product less exclusive and more accessible, they can also diminish its popularity with its core audience.

Social Media 246

Social Media Color Apparel Texture 246