Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

DECEMBER 12, 2023

G’day USA to save the day After a tumultuous period of ownership changes between 2010 and 2014, Ksubi was offered a lifeline by LA-based investor Breakwater in 2014, which acquired the security and intellectual property of Ksubi and moved its operations to the US.

Fashion 273

Fashion Location Marketing Consumer 273

Inside Retail

OCTOBER 25, 2022

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. What’s the overarching strategy behind that?

Fashion 243

Fashion Flow Location Planning 243

Inside Retail

DECEMBER 2, 2021

Virgil Abloh, artistic director at LVMH, Louis Vuitton and Off White, died on the weekend. In 2013, he founded Off White, and he became the men’s artistic director of Louis Vuitton in 2018. Hillberg joined SurfStitch as merchandise manager in 2014, before becoming general manager in 2015 and managing director in 2018.

Artistic 130

Artistic Art Management Fashion 130

Inside Retail

NOVEMBER 24, 2024

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. Before long, the agency evolved into a broader boutique design house, expanding into packaging and even branding. “Our

Perspective 130

Perspective Marketing Consumer Design 130

VMS

DECEMBER 22, 2022

JB also helped to develop and launch of Brooklyn Bowl (2009), serving as Creative and Media Director, as well as Arcadia Earth (2019) in NYC, the first artist-driven immersive experience dedicated to sustainability, where he also designed two of the installations.

Art 82

Art Artistic Visual Merchandising Merchandising 82

VMS

JANUARY 4, 2023

Like with my strategy of discovering a city, Rituals believes that the discovery process leads customer experiences in their stores. David is a former VP – Global Design Strategies at Marriott International. Well, for Rituals, home, body, heart, soul are all connected. One influences the other. in Singapore.

Visual Merchandising 86

Visual Merchandising Merchandising Strategy Architecture 86