Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn
Inside Retail
FEBRUARY 19, 2024
In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer. You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself.
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