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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer. You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself.

Marketing 290
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Bernard Dubois incorporates nightclub references into Courrèges' Paris store

Dezeen

ges ' artistic director Nicolas Di Felice asked Dubois to create an interior that blends this distinctive visual language with subtle references to nightclubs. The mirrored panels were added to provide perspective and direct the eye to the dressing rooms at the back of the store. "I For the brand's flagship store, Courre?ges

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Behind Documents’ path to luxury fragrance leadership in China

Inside Retail

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. From the designers’ perspective, it’s like collecting and documenting a story,” Zhaoran said. “We

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Electrifying: Kev Yiu steps out on his own

Inside Retail

In 2014, Yiu was named one of the Ten Outstanding Designers by the Hong Kong Communication Art Centre. People are paying more attention to Asian artists, especially after Michelle Yeoh won an Oscar [for her role in the film Everything, Everywhere, All At Once]. He was right. “I think Asian fashion is definitely rising.

Fashion 130
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Louis Vuitton’s brand history in heritage window displays

Design Retail Space

Grandson of the company founder, Gaston was a businessman and an artist. Gaston’s Louis Vuitton’s artistic window display sketches. Vuitton as the company CEO understood the importance of shopfront design and treat it with an artistic vision in mind. Let’s get back to the twenties of the 20th century.

Display 52
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Episode 44: Gabriele Chiave

VMS

These diverse resident experiences enable him to bring a global perspective to design like no other. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe.

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The Metaverse Will Radically Change Retail

Retail Prophet

The term Metaverse can be traced back to Neal Stephenson’s 1992 science fiction novel “Snow Crash,” which is said to have radically altered the perspective of people like LinkedIn founder Reid Hoffman, completely altering his views on the future of technology. What is the Metaverse? A few months later, the same piece sold for $6.6

Artistic 111