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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

In line with the principles of product extension, she has offered different music genres such as country and pop, appealing to various target audiences under an umbrella branded-house branding strategy. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290
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Strumming a new tune: Fender’s APAC pres talks world-first Tokyo flagship 

Inside Retail

He was previously president of Ralph Lauren’s operations in Japan before joining Fender back in 2014. Back in 2014, I left my job as president of Ralph Lauren in Japan, which was their second largest market in the world outside of the US, and came to join Fender. Cole has plenty of experience in the region.

Artistic 130
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Bernard Dubois incorporates nightclub references into Courrèges' Paris store

Dezeen

Optimistic and full of energy, the late designer's creations placed emphasis on structured lines and featured a predominantly white colour palette. ges ' artistic director Nicolas Di Felice asked Dubois to create an interior that blends this distinctive visual language with subtle references to nightclubs.

Interior 102
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Norway’s redesigned passports pay homage to the Northern Lights

Design Week

Neue won the competition to design Norway’s new passport in 2014 with a concept based around the country’s scenic scapes and how they could unify Norwegian citizens. Smaller details have been included as a reference to traditional artistic techniques. Day to night.

Light 101
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Top 10 Duty-Free Stores

Barber Design

This beautiful bird, steeped in cultural significance, inspired key design elements across the store, from patterns and colour schemes to artistic features that evoke local landscapes and legends. Travel retail design continues to evolve, with these airports setting benchmarks for the future.

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Has Barbie become an icon of diversity?

Design Wanted

Mattel released a line of gender-neutral dolls intending to let younger generations experiment with gender expression – © Mattel. Behind Barbie’s various iterations is a team of top fashion designers, makeup artists, and the most elite couturiers. In 2012, 2013, and 2014, worldwide gross sales for Barbie decreased.

Texture 98
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Tesco and Vanquis design leaders share tips on navigating ROI pressures

Design Week

“These teams can help point out the smallest of design elements which can impact a bottom line,” Larsen said. Meanwhile Larking gave the example of Airbnb, and the “noise” that surrounded its 2014 rebrand. Of course, for smaller design teams or solo designers, data analysts aren’t available.

Design 97