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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

In line with the principles of product extension, she has offered different music genres such as country and pop, appealing to various target audiences under an umbrella branded-house branding strategy. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290
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Strumming a new tune: Fender’s APAC pres talks world-first Tokyo flagship 

Inside Retail

He was previously president of Ralph Lauren’s operations in Japan before joining Fender back in 2014. Back in 2014, I left my job as president of Ralph Lauren in Japan, which was their second largest market in the world outside of the US, and came to join Fender. Cole has plenty of experience in the region.

Artistic 130
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Bernard Dubois incorporates nightclub references into Courrèges' Paris store

Dezeen

Optimistic and full of energy, the late designer's creations placed emphasis on structured lines and featured a predominantly white colour palette. ges ' artistic director Nicolas Di Felice asked Dubois to create an interior that blends this distinctive visual language with subtle references to nightclubs.

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Tesco and Vanquis design leaders share tips on navigating ROI pressures

Design Week

“These teams can help point out the smallest of design elements which can impact a bottom line,” Larsen said. Meanwhile Larking gave the example of Airbnb, and the “noise” that surrounded its 2014 rebrand. Of course, for smaller design teams or solo designers, data analysts aren’t available.

Design 138
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Has Barbie become an icon of diversity?

Design Wanted

Mattel released a line of gender-neutral dolls intending to let younger generations experiment with gender expression – © Mattel. Behind Barbie’s various iterations is a team of top fashion designers, makeup artists, and the most elite couturiers. In 2012, 2013, and 2014, worldwide gross sales for Barbie decreased.

Texture 98
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Louis Vuitton’s brand history in heritage window displays

Design Retail Space

Grandson of the company founder, Gaston was a businessman and an artist. Gaston’s Louis Vuitton’s artistic window display sketches. Vuitton as the company CEO understood the importance of shopfront design and treat it with an artistic vision in mind. Let’s get back to the twenties of the 20th century.

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Episode 47: Justin Bolognino

VMS

JB also helped to develop and launch of Brooklyn Bowl (2009), serving as Creative and Media Director, as well as Arcadia Earth (2019) in NYC, the first artist-driven immersive experience dedicated to sustainability, where he also designed two of the installations. in Singapore.

Art 82