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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Australian shoe company Volley has recently completed its Walk in their Shoes collaboration with First Nations artists and the National Gallery of Australia as part of its commitment to partner with organisations on projects that reflect its values. The showcase enabled the artists involved to illustrate what it’s like to walk in their shoes.

Artistic 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290