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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

It moved into a larger warehouse in 2014 and by 2018, it was shipping 30,000 parcels per day. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent.

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New Zealand case against Bunnings’ pricing dismissed

Inside Retail

“This case stemmed from Mitre 10 filing a complaint with the NZCC and relates to advertising in the market in 2014 to 2016. Many consumers are strongly motivated by price when making purchasing decisions,” Rawlings said. “In

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‘Our brand is like a living organism that changes every day’: Axel Arigato CEO

Inside Retail

Founded by Albin Johansson and Max Svardh in 2014, the brand is known for its refined aesthetic and well-crafted products. We spoke directly to these consumers, asking them what styles and colourways they wanted, which we made for them in the next run. IR: Axel Arigato was first launched in 2014 and recently hit its 10-year mark.

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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

At the time, Abercrombie & Fitch was still struggling to find its footing following the exit of CEO Michael Jeffries, who stepped down in December 2014 after 11 consecutive quarters of sales decline. Abercrombie & Fitch Co’s portfolio includes Abercrombie & Fitch, Abercrombie Kids, Hollister and Gilly Hicksin.