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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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WhatsApp launches test of in-app business directory

Inside Retail

WhatsApp says about one million advertisers currently use Facebook and Instagram’s ‘click to WhatsApp’ ads to send users to the messaging app.

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

It moved into a larger warehouse in 2014 and by 2018, it was shipping 30,000 parcels per day. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time.

Contrast 264
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent.

Expansion 223
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Temple of the Sun co-founder talks design inspiration and sales growth

Inside Retail

Founded in Byron Bay in 2014, it has gained a cult following for its unique designs inspired by history, archaeology and ancient symbolism. Darren Gallant: Temple of the Sun first launched in late 2014. Temple of the Sun is a fine jewellery brand specialising in gold necklaces, earrings, rings and bracelets.

Design 246
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Restaurateur to be sued by Beastie Boys over ‘Sabotage’ ads

Inside Retail

” “The plaintiffs do not license ‘Sabotage’ or any of their other intellectual property for third-party product advertising purposes, and deceased Beastie Boys member Adam Yauch included a provision in his will prohibiting such uses,” the lawsuit said. The group won a $1.7