Inside Retail

MAY 28, 2024

We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. Social listening also helps us identify trends and react to social trends quickly.

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Social Media Boutique Marketing Fashion 257

Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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Inside Retail

SEPTEMBER 13, 2022

Founded in Byron Bay in 2014, it has gained a cult following for its unique designs inspired by history, archaeology and ancient symbolism. Darren Gallant: Temple of the Sun first launched in late 2014. Temple of the Sun is a fine jewellery brand specialising in gold necklaces, earrings, rings and bracelets.

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Inside Retail

OCTOBER 7, 2024

Founded by Albin Johansson and Max Svardh in 2014, the brand is known for its refined aesthetic and well-crafted products. IR: Axel Arigato was first launched in 2014 and recently hit its 10-year mark. Swedish footwear brand Axel Arigato is one of the hottest players in the global sneaker game right now. million) in 2019.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Inside Retail

JUNE 26, 2024

Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today. The brand founder emphasized that “we started building this community around not just selling the beauty experience, but that sort of aspirational lifestyle approach of a brand with fashionable accessories.”

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Inside Retail

OCTOBER 25, 2022

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. In 2008, they actually went into administration.

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