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Kivari, born in a market, opens two more stores

Inside Retail

The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship. Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads.

Marketing 246
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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers.

Art 130
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Desigual set to make Australian return

Inside Retail

Desigual first entered Australia in 2014 with a flagship store in Melbourne through a licensing agreement with Edwards Imports. Desigual is known for its bright clothing and brave marketing techniques, such as offering free clothes to shoppers who arrive in their underwear. But the expansion never eventuated.

Expansion 276
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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

The two decided to fill in the white space themselves and started with a small booth at an independent fashion market. In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration. Over the past 10 years, the team has focused on growing in the US market.

Fashion 130
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.

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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests.

Fashion 273
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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Dr Abas Mirzaei, a marketing lecturer at Macquarie University, told Inside Retail that “Woolworths is a household name, where consumers are exposed to the brand cues on a daily basis.” As one of the biggest retailers in Australia, Woolworths Group is in a position to lead industry-wide change by being an early adopter of social issues. “If