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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers. AJ: It’s been incredible.

Art 130
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.

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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration. But what is behind the US consumers love for this Brazilian brand? It all began with Adidas Farm Rio CEO Fabio Barreto told Inside Retail that the idea for international expansion began with a unique brand partnership.

Fashion 130
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Overseas secret Ksubi sauce After a colourful few years operating in Australia, where its internal workings became quite public, Ksubi focused on growing the streetwear brand overseas and gained a cult following of celebrities, tastemakers and loyal consumers.

Fashion 273
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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

Founded in 2014 in the South Melbourne Markets, Ena Pelly currently operates a direct-to-consumer website and 90 stockists around Australia, and is sold at David Jones and The Iconic. The collection is the result of three successful collaborations with Enright, the recently appointed EP Athleisure creative director.

Fashion 264
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Pushing the envelope: Memobottle to expand beyond water bottles

Inside Retail

In 2014, the brand crowdfunded its initial concept on Kickstarter, in which consumers essentially fund a product’s creation, and get a product out of it at the end. For fellow Memobottle co-founder Jonathan Byrt, it’s the right time for the business to explore new avenues and give customers a piece of its success while doing so.

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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration follows a rebuild for DVF following Covid-19 restrictions – where the brand was on the verge of bankruptcy – with the eponymous founder, Diane von Furstenberg, explaining in a recent interview that it had slimmed its operations down from $500 million in retail volume to $130 million, between 2014 and present-day.

Apparel 246