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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

By fiscal 2013, Vera Bradley was generating $541 million in annual revenue, but this proved to be the peak, and the brand found itself rapidly shrinking after this point. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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Supre launches flagship store at Melbourne Central

Inside Retail

Female fashion brand Supre will launch its flagship store at Melbourne Central on September 16, as part of its growth strategy. Supre, a family-owned fashion brand founded in 1984 in the inner Sydney neighbourhood of Marrickville by Hans van der Meulen, was acquired by Cotton On Group in 2013.

Fashion 276
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Heinemann Australia changes name ahead of New Zealand launch

Inside Retail

Heinemann Oceania will oversee the worldwide travel retailer’s operations and commercial development in Australia, New Zealand, and the Pacific, as well as build a regional strategy for Oceania and “capitalise on natural synergies within the business” the company said.

Concept 147
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Modibodi names Kerry Cusack as executive director

Inside Retail

Based in Modibodi’s Head Office in Sydney, she will be responsible for leading the Modibodi global team, strategy, and execution. Founded in 2013 by Kristy Chong, Modibodi pioneered life-changing leakproof apparel for periods and incontinence including underwear, swimwear, activewear, and maternity wear.

Apparel 245
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

In 2013, one year after the first She Runs The Night experience and eight years after the journey started, Nike overtook ASICS and claimed the number one position in sales of technical running shoes. The post Rebel and innovate: How Nike’s storytelling strategy works appeared first on Inside Retail. That’s my truth.

Strategy 130
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Darrell will join VF after serving as president and CEO of Logitech International since 2013. Dickies, Timberland, and Vans parent VF Corporation has appointed Bracken Darrell as president and CEO, starting July 17. Prior to Logitech, Darrell held positions at General Electric, Whirlpool Corporation, and Procter & Gamble.

Strategy 241
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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. What inspired you to start your own fashion brand?