Inside Retail

FEBRUARY 15, 2024

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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Inside Retail

MARCH 3, 2024

This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits. A longtime beauty lover, Clay got her professional start in the field as a marketing intern for legacy perfume and cosmetics house Lancôme in 2013.

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Inside Retail

APRIL 28, 2021

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. What has helped in this area is a designer recruitment program that has been ongoing since 2013. Shein’s inclusive strategy makes a lot of sense. Shein hauls.

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RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

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CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. Businesses – startups or big players – have inundated the online world with marketing static.

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Trade Show Booth Companies - Trade Group

APRIL 10, 2023

Whether it’s a digital ad campaign that increases revenue or a corporate event that strengthens the bonds within the company, marketing leaders get to test their communication and strategy skills on a day-to-day basis. Managing a successful trade show strategy has to be in the bid for the top three.

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Inside Retail

AUGUST 20, 2024

Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. We have gone in as the brand that sits underneath Zellers, so the go-to-market strategy has been to leverage the Zellers brand. That’s something we’re working on.

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Inside Retail

JUNE 18, 2024

The company joined Snapchat in 2013 and implemented QR codes before most people had even heard of them. “We introduced QR codes in our bags, way before the pandemic and people were looking at us and asking ‘Why would you do that?’

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Inside Retail

JULY 4, 2022

The growth rate of Korean cosmetics exports to China was an average of 66 per cent from 2013 to 2017. A criticism of Innisfree’s business strategy in China was that its products reflected too much homogeneity compared with competitors in the same price range. China was the largest consumer of K-beauty products. promotion period.

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