Hunton Andrews Kurth

JUNE 6, 2022

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. As new forms of consumer engagement emerge online, the FTC is seeking public input on how its guidance might be improved.

Advertising 95

Advertising Social Media Pattern Form 95

Inside Retail

AUGUST 11, 2024

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female.

Engagement 147

Engagement Beauty and Health Strategy Social Media 147

RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. As consumers begin to shift their buying patterns, retailers can anticipate and take advantage of this trend by providing items that have legs.

Fashion 113

Fashion Accessories Accessories Consumer 113

RetailMinded

NOVEMBER 13, 2022

In 2013, merchants lost an average $9 for every new customer acquired; today, it’s $29 – a 222% rise in the last eight years as digital advertising costs have risen so highly. Quit The Sporadic Marketing. The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

Strategy 87

Strategy Flow Social Media Planning 87

CRP

JANUARY 27, 2023

Anine Bing is not the only one who made it big in the fashion game; over the last few years, many influencers successfully made the transition to retail: Something Navy by Arielle Charnas US-based influencer Arielle Charnas has a strong social media presence which she leveraged to get into retail. Image by Creative Retail Packaging.

Gifts 52

Gifts Fashion Color Promotion 52

Barber Design

MARCH 20, 2020

Stores are being designed to support omnichannel activity – acknowledging that most customers begin browsing online; either seeing what is a available on different stores websites or seeking inspiration on social media – before coming into physical stores to try on clothes or or make a purchase.

Concept 52

Concept Design Fashion Boutique 52