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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

By fiscal 2013, Vera Bradley was generating $541 million in annual revenue, but this proved to be the peak, and the brand found itself rapidly shrinking after this point. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. They’re the real heroes.

Marketing 279
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Heinemann Australia changes name ahead of New Zealand launch

Inside Retail

Heinemann Australia has been renamed Heinemann Oceania, reflecting the duty-free and travel retailer’s entry into the New Zealand market. With the scale, market expertise and track record of operational excellence we have established in Sydney and the Gold Coast, we are in pole position to capture new opportunities in Oceania.”

Concept 147
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Darrell will join VF after serving as president and CEO of Logitech International since 2013. Dickies, Timberland, and Vans parent VF Corporation has appointed Bracken Darrell as president and CEO, starting July 17. Prior to Logitech, Darrell held positions at General Electric, Whirlpool Corporation, and Procter & Gamble.

Strategy 241
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. One of the best marketers I’ve worked with (an innate rebel himself and a very dear friend), Michael Scott, led the brand planning process. But we were getting our butts handed to us on a plate by ASICS.

Strategy 130
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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Expansion 130
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How Castlery came back from the brink to disrupt the furniture industry

Inside Retail

Declan Ee: When we started in October 2013, there were four of us in a tiny, 84sqm basement, trying to build a global luxury brand. We started to think about and research how the target customer lives and the size of the market and we started with a smaller inventory. If we continue to stay true to that, we will have a market.