Remove 2013 Remove Marketing Remove Planning
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South Korea’s LG becomes first major smartphone brand to withdraw from market

Inside Retail

South Korea’s LG Electronics Inc will wind down its loss-making mobile division after failing to find a buyer, a move that is set to make it the first major smartphone brand to completely withdraw from the market. Analysts have also criticised the company for lack of expertise in marketing compared to Chinese rivals.

Marketing 130
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

By fiscal 2013, Vera Bradley was generating $541 million in annual revenue, but this proved to be the peak, and the brand found itself rapidly shrinking after this point. We are prudently planning the second half through a more conservative lens, as we expect the trends we’ve seen in both brands to continue.

Strategy 130
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. “All So, we see value in our marketing efforts through that scale.

Expansion 243
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How fragrance king Vicken Arslanian revitalised the Commodity brand

Inside Retail

The perfume and fragrance goods brand , known for its unique range of products inspired by non-traditional scents like paper, moss and milk, entered the retail scene in 2013 after a successful Kickstarter campaign. Are there any plans in the works to open another store soon? Commodity Fragrances is the embodiment of a comeback kid.

Space 130
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How Castlery came back from the brink to disrupt the furniture industry

Inside Retail

Declan Ee: When we started in October 2013, there were four of us in a tiny, 84sqm basement, trying to build a global luxury brand. We started to think about and research how the target customer lives and the size of the market and we started with a smaller inventory. If we continue to stay true to that, we will have a market.

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Thai startup Pomelo to launch fashion tech platform Prism

Inside Retail

JD-backed Thai fashion e-commerce startup Pomelo plans to boost revenue by offering its own technology in analytics and demand forecasting to other fashion brands in the region, its CEO David Jou says, amid slowing offline sales. The plan comes as physical store sales and traffic have dropped.

Fashion 130
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Thai startup Pomelo to launch fashion tech platform Prism

Inside Retail

JD-backed Thai fashion e-commerce startup Pomelo plans to boost revenue by offering its own technology in analytics and demand forecasting to other fashion brands in the region, its CEO David Jou says, amid slowing offline sales. The plan comes as physical store sales and traffic have dropped.

Fashion 130