Remove 2013 Remove Expansion Remove Marketing
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.

Expansion 243
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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Expansion 130
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. Global growth and fashion collabs Beyond the relaunch, Modibodi is also targeting growth through international expansion.

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. It was one of the top players in the denim retail boom of the early 2000s.

Strategy 130
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Why premium New Zealand tonic brand East Imperial is taking off in Asia

Inside Retail

Anthony Burt, founder and CEO of East Imperial The story so far Burt launched East Imperial in 2013 after spotting an opportunity in the drinks market for a more premium mixer brand. We now have 12 different flavours in our product portfolio, we market our products to over 20 countries globally. It’s been quite a journey.

Marketing 130
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‘Not satisfied’: Regulator talks tough on Foodstuffs NZ merger

Inside Retail

“We are continuing to explore the issues set out in this SOI, but we are currently not satisfied that the proposed merger would not substantially lessen competition due to unilateral effects in markets for the acquisition of groceries.

Contrast 231
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Akeneo Appoints Mark Holenstein as Chief Operating Officer

Retail Focus

In his role as COO, Holenstein is responsible for the Sales, Customer Service, and Marketing departments, overseeing Akeneo’s ambitious growth strategy in Europe, the United States, and Asia-Pacific regions. Holstein joins recent executive hires Dagbert Sansen, Lisa Manske, and Antoine Barbier as Akeneo begins its ambitious global expansion.

Strategy 130