Remove 2013 Remove Engagement Remove Social Media
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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. What inspired you to start your own fashion brand?

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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.” What is Xiaohongshu?

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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FTC Taking Another Look at Online Disclosures

Hunton Andrews Kurth

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. As new forms of consumer engagement emerge online, the FTC is seeking public input on how its guidance might be improved.

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What brands can learn from The North Face’s response to Pride critics

Inside Retail

This follows a perception that many brands engage in “pinkwashing” – which involves participating in Pride events and leveraging Pride activations for short-term gain, without maintaining long-term commitments to the LGBTQIA+ community. Social media can be incredibly powerful.

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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. “Most of our client brand building is geared towards social media, and the word TV has dropped off during media planning conversations,” Foxall adds.

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Five Reasons Why Pokémon Continues to Stay Relevant

Trade Show Booth Companies - Trade Group

February 2013: Pokémon TV App released. In the age of social media, experiences are rising in demand since they can be shared online for all to see. And, as mentioned earlier, this is a story people not only watch but are a part of and are engaged in. August 2008: Pokémon World Championships first held.