Remove 2013 Remove Contrast Remove Marketing
article thumbnail

How UPF clothing brand Solbari aims to beat skin cancer with $10m injection

Inside Retail

Founded in Young’s two-bedroom Melbourne apartment in 2013, Solbari now sells a product every 90 seconds, with over 300,000 customers across over 160 countries. Globally, the UPF (ultraviolet protection factor) apparel market is set to reach US$1.4 billion by 2030 with a strong CAGR exceeding 7.7 We’ve got no debt,” said Young.

Apparel 264
article thumbnail

How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.

Expansion 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Not satisfied’: Regulator talks tough on Foodstuffs NZ merger

Inside Retail

“We are continuing to explore the issues set out in this SOI, but we are currently not satisfied that the proposed merger would not substantially lessen competition due to unilateral effects in markets for the acquisition of groceries. The value of those suppliers’ outside options would consequently be reduced.

Contrast 231
article thumbnail

Amerlux Selects New Rep for New England Market 

VMS

as its new rep in the fast-growing New England market, effective Feb. Founded in 2013, Exposure Inc. Founded in 2013, Exposure Inc. With a maximum unified glare rating (UGR) of 16, Aerus exceeds the glare and contrast requirements set by the WELL Building Standard. Exposure Inc.

article thumbnail

Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6

article thumbnail

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Well known product design cases include high heels with contrasting red soles [1] , iconic electric guitar shapes [2] , and the green color of night-time cold medicines. [3]. 6] Conversely, the TTAB held that instead of highlighting a specific feature of the Ark bag, Jasmin Larian simply advertised the bag itself.

article thumbnail

Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

A demand for counterfeit goods was thus sparked, fuelling a boom for local manufacturers and leading China to become the top global market for the production and sale of fake goods. These brands, often unique or even unknown to the market, satisfied the desire for individuality. The Decline of the West.

Consumer 130