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Is now the time to go direct to consumer?

Inside Retail

Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Founded in 2010, the brand opened its first store in 2013 after capitalising on direct online sales. The post Is now the time to go direct to consumer?

Consumer 130
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

By fiscal 2013, Vera Bradley was generating $541 million in annual revenue, but this proved to be the peak, and the brand found itself rapidly shrinking after this point. Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8 How did Vera Bradley fall off?

Strategy 130
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Samsung, Xiaomi accused of colluding with Amazon, Flipkart

Inside Retail

Not only is it against free and fair competition but also against the interest of consumers,” CCI’s additional director general G.V. India’s e-retail market is set to exceed $160 billion by 2028, up from $57-60 billion in 2023, consultancy firm Bain estimates. per cent in 2013.

Marketing 264
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The direct-to-consumer shift: Here’s how brands can capitalise on the boom

Inside Retail

We are witnessing rapid growth in direct-to-consumer (D2C) sales by brands. Prominent examples include PepsiCo, which has launched two direct-to-consumer websites selling pantry staples and snacks, and Heinz, which now sells bundles of products from its “Heinz to Home” websites in several countries including Australia.

Consumer 130
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How Castlery came back from the brink to disrupt the furniture industry

Inside Retail

Declan Ee: When we started in October 2013, there were four of us in a tiny, 84sqm basement, trying to build a global luxury brand. The first is what happened to consumer behaviour. The definition of home changed during Covid – suddenly, consumers had no choice but to buy online. How did you capitalise on that?

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Ebay on the runway: Why designer label Anna Quan teamed with the e-comm giant

Inside Retail

Ebay is offering an opportunity for designers to get creative with their supply chains and a chance to take part in the growing luxury resale market. Consumers as collectors Hoang, now a seasoned designer, brings over a decade of industry knowledge to her collection and the approach is surprisingly more analytical than inspirational.

Design 277
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How fragrance king Vicken Arslanian revitalised the Commodity brand

Inside Retail

The perfume and fragrance goods brand , known for its unique range of products inspired by non-traditional scents like paper, moss and milk, entered the retail scene in 2013 after a successful Kickstarter campaign. The elemental, atypical and inclusive nature of the brand is really resonating with consumers.

Space 130