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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. You can run in whatever brand of shoes you like, but if you throw your ASICS, New Balance or Brooks in the big recycling cage, we’ll fit you in a pair of new Nike running shoes at cost. But we were getting our butts handed to us on a plate by ASICS.

Strategy 130
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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. What inspired you to start your own fashion brand?

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Dick Smith, Burger King, David Jones: Is it third time lucky for Anchorage?

Inside Retail

Anchorage Capital, at best, added some finishing touches to Woolworths’ turnaround strategy and reworked the balance sheet for the sharemarket float. After the ownership change, Burger King made a $2 million loss in 2012, a $4 million loss in 2013, and a $7.5 No more balance sheet shuffle .

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Why the Kmart-Target back end merger has been a decade in the making

Inside Retail

Under her leadership the business balanced out, but the damage to its reputation as being a leader in the accessible fashion space had been done. Machin himself had been hired in 2013, following Inman’s exit to Officeworks, to transform and reinvigorate Target. The impacts of Covid-19 are just the icing on the cake.”

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

That balance of aspiration, accessibility and down-to-earth, conversational approach to fashion is something we’re equally passionate about at Nordstrom. At the end of the day, we’re both fully invested in helping customers look great and feel their best.”. The brand can also gain experience with retail operations.

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R.M. Williams crafts quality and service from people and tech

Inside Retail

Williams since Tattarang, the private investment company owned by mining magnates Andrew and Nicola Forrest, acquired the business from L Catterton in 2020, returning the bootmaker to full Australian ownership for the first time since 2013. This focus can be seen in R.M.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. The balance of the total retail category spend was still (only just) weighted to the back half of the year at 50.2