Rebel and innovate: How Nike’s storytelling strategy works
Inside Retail
MARCH 29, 2022
Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. You can run in whatever brand of shoes you like, but if you throw your ASICS, New Balance or Brooks in the big recycling cage, we’ll fit you in a pair of new Nike running shoes at cost. But we were getting our butts handed to us on a plate by ASICS.
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