Business lessons from Beyoncé
Inside Retail
SEPTEMBER 11, 2022
Indeed, Beyoncé Giselle Knowles-Carter is not just a superstar musical artist, she’s also a brand and a savvy entrepreneur. This is the tight-knit community of die-hard Beyoncé fans that the artist has nurtured and cultivated throughout her career – and they’ll come to her defence if anyone should wrong her (like Jay-Z).
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